---
updatedAt: 2026-03-18T23:03:32.000Z
agentTools:
  projectIndex: https://docs.lytics.com/llms.txt
---

# google.dfp Plugin

Export Lytics audiences to Google DFP

# `google.dfp` plugin

The Google DFP plugin is for exporting audiences to Google DFP.

| Google DFP             |
| ---------------------- |
| namespace `google.dfp` |
| audience push          |
| disabled by default    |

## Configuration

```yaml
google: {
  dfp: {
    audiencePush: {
      disabled: true,
      targeting: 'LyticsSegments'
    },
    global: 'googletag'
  }
}
```

### `google.dfp.audiencePush.disabled`

* Type `boolean`
* Optional
* Defaults to `true`

Set `google.dfp.audiencePush.disabled` to `false` to enable this plugin.

### `google.dfp.audiencePush.targeting`

* Type `string`
* Optional
* Defaults to `"LyticsSegments"`

The Google DFP targeting category.

<details>
<summary>Advanced options</summary>

Advanced options generally do not need to be configured.

### `google.dfp.global`

* Type `string`
* Optional
* Defaults to `googletag`

The global variable of the Google DFP SDK.

</details>

[Learn more about configuration](https://docs.lytics.com/docs/jstag-configuration)

## Mechanism

This plugin works by integrating with the Google DFP SDK. It pushes Lytics audiences into Google DFP.