OpenAI Ads — Conversions API and Custom Audience exports

OpenAI Ads is now a Lytics integration. Two new export jobs let you measure and target campaigns running in ChatGPT with the same Lytics audiences you already activate everywhere else.

What's new

• Conversions API Export — send server-side conversion events from a Lytics audience to an OpenAI pixel, so conversions the browser pixel never sees (offline purchases, phone orders, back-office events) still count toward campaign measurement and optimization.
• Custom Audience Export — keep an OpenAI custom audience in step with a Lytics audience, so behavioral data, data science scores, and content affinities drive who your OpenAI campaigns reach. Enters add members, exits remove them, continuously.

How it works

• Conversion events are triggered by audience enters and exits, and optionally by changes to any of up to 75 user fields you choose. Map Event ID to the same ID your browser pixel sends and OpenAI deduplicates the two.
• Because OpenAI rejects an entire batch of 1,000 conversions if a single event in it is invalid, Lytics drops any profile it cannot build a valid event from and reports it as omitted — one bad profile never costs you the rest of the batch.
• Emails, phone numbers, names, and external IDs are hashed for you, with each API's normalization rules applied automatically. Google Advertising IDs are sent unhashed, as OpenAI requires.
• Custom audience membership syncs both directions and reports what OpenAI accepted; OpenAI itself reports audience size only as a privacy-preserving range.

What you need to do

• Create an OpenAI Ads API Key authorization for custom audience syncs, and an OpenAI Conversions API Key authorization for conversion events. These are separate credentials in OpenAI Ads Manager, and each Ads API key is scoped by OpenAI to a single ad account.
• Have your Pixel ID ready from the conversions tab in OpenAI Ads Manager before configuring a Conversions API Export.

See OpenAI Ads for the full configuration walkthrough.