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v4.0

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Changelog

Improved

Convert predefined roles to granular permissions in one step

3 months ago
Added

Optimizely Data Platform — power Real-Time Segments with Lytics audiences

3 months ago
Added

Infobip — activate Lytics audiences across SMS, email, and WhatsApp

3 months ago
Added

Snapchat — server-side Conversions API export

3 months ago
Improved

Cloud Connect V2 data models — Activated Fields and permission-aware Field Mappings

4 months ago
Improved

Flows calendar-aligned waits — hold users until a specific time of day or weekday

4 months ago
Added

Attentive — export Lytics audiences to power SMS and email journeys

4 months ago
Added

AppsFlyer — export Lytics audiences as in-app conversion events

4 months ago
Added

Schema Patches — batch, review, and publish schema changes together

4 months ago
Improved

Profile culling — self-serve filter and anonymous-only controls

4 months ago
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