The Pushly integration connects Lytics with Pushly's web push notification platform, letting you target push campaigns by Lytics audience and tie known users back to their Pushly subscriptions.
Audience Naming Conventions let admins define reusable name templates that keep audiences consistent across the account. Builders pick a convention when creating or editing an audience, fill in its variables from dropdowns and an optional free-text field, and the audience Name is generated for them — no more stray prefixes or ad-hoc rules.
We've made significant improvements to how Cloud Connect Data Models are created and managed. These changes simplify the configuration process, give you more control over syncing, and provide stronger validation to catch issues before they impact your data.
You can now export Lytics platform metrics directly to Google BigQuery. This new integration gives you access to raw time-series data — including audience sizes, stream volumes, job
activity, and more — right in your BigQuery warehouse for custom analysis, reporting, and dashboarding.
Managing integrations just got smoother. You can now re-authenticate OAuth connections directly from the authorization edit page — no need to delete and recreate. When a token expires or credentials need refreshing, just click "Reconnect" to re-run the OAuth flow and save updated credentials in place.
Job failure email notifications have been significantly improved. They now include the account name, job name, workflow name, provider name, and detailed context JSON for debugging. Alerts are also batched to reduce notification noise. This makes troubleshooting failed workflows faster and easier, with clear, actionable information about exactly what went wrong.
A new integration for exporting conversion data to Microsoft UET (Universal Event Tracking) is now available. Track and optimize your Microsoft Ads campaigns using conversion data from Lytics for more accurate performance measurement and smarter bid strategies.
Over 20 granular v2 permission roles are now available and visible in the UI for assignment. Administrators can now control access at a fine-grained level across Audiences, Content, Connections, Data Model, Schema, User Profiles, Jobs, Templates, Queries, Lookalike Models, Flows, and Account Settings. Each area supports separate view and manage permissions. This allows you to enforce the principle of least privilege -- for example, giving analysts read-only access to audiences while reserving edit permissions for power users. This is especially valuable for large teams and organizations with enterprise governance requirements.
Lytics now supports importing user data directly from Algolia. This new integration includes built-in rate limiting and optimized record ingestion, allowing you to unify your Algolia search analytics with your broader customer data in Lytics for richer, more complete user profiles.
Content path settings now support basic pattern matching, giving you more flexible rules for content classification. This makes it easier to categorize content across URL structures without needing exact path specifications.
