Ansira
about 1 year ago by Mark Hayden
Lytics now supports profile enrichment via Ansira. This integration empowers customers to enhance Lytics user profiles by incorporating additional identifiers and activity data. By seamlessly connecting Ansira's extensive data resources with the Lytics user profiling capabilities, customers gain a comprehensive understanding of their users' preferences, behaviors, and interactions. This enables more personalized and targeted marketing strategies, fostering deeper customer engagement and driving better business outcomes.