Audience Groups

Introducing Audience Groups - Organize and Manage Audiences Effectively!

We're thrilled to unveil Audience Groups, a powerful new feature transforming how you organize and work with Audiences within the Lytics platform.

With Audience Groups, you can easily group related audiences, streamlining your workflow and simplifying audience segment management. Think of Audience Groups as folders for your audiences, allowing an audience to belong to multiple groups. This flexibility is perfect for grouping audiences based on campaigns, authors, or setting up A/B tests.

Join us in embracing this exciting enhancement, and unlock the full potential of Audience Groups in maximizing your audience strategy. Let's take your audience management to the next level!