Audience Management & Expiration

We’ve rolled out a series of improvements to make managing your audiences smoother and more intuitive.
The Edit Audience experience has been refined — updates to fields like label, slug, or description now correctly trigger changes, and the “Enable API” checkbox finally works as expected. We’ve also given the Audience Details tab a visual refresh so sample users display neatly instead of floating awkwardly.

A big addition is the brand‑new Recently Deleted Audiences view. This lets you see a 30‑day log of all deleted audiences, including those that expired, so you can keep track of changes with confidence. You’ll also notice new expiration tools: audiences set to expire now display a clear chip in the list, an alert in the audience summary, and a simple date picker in the editor for setting or removing expiration dates.

On the index page, you’ll now see a callout showing how many audiences were deleted in the last 30 days, with a quick link to the new recently deleted view. Behind the scenes, we’ve improved how segment events handle all fields, refined search so it’s easier to use, and cleaned up our icon library for consistency across the platform.

These updates are all about making audience management faster, clearer, and more reliable — so you can focus on getting the most out of your data.