Lytics Consent Modifications for Google and Amazon
7 months ago by KELSEY ABEGG
We've released an update regarding consent for the Lytics Google Customer Match Export, Google DV360 Audience Export, and Amazon DSP: Sync Cookies/Email Export. Here is an overview of what has changed and where improvements have been made.
What's Changed
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Google Customer Match Export
Starting on March 6, 2024, if consent is missing for European Economic Area (EEA) users, the consent value is determined as not consented. Data from unconsented EEA users won't be processed and cannot be used for ad personalization using Customer Match.
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Amazon DSP: Sync Cookies/Email
For more information on these changes, please see our documentation here.