Optimizely Data Platform — power Real-Time Segments with Lytics audiences

The Optimizely Data Platform (ODP) audience export writes your Lytics audience membership onto ODP customer profiles, so you can build Real-Time Segments and target users in Optimizely Feature Experimentation based on the cross-channel behavior, data science scores, and content affinities behind your Lytics audiences. This is the path Optimizely recommends for getting CDP audiences into Feature Experimentation.

What you can do

• Sync a Lytics audience to ODP as users enter and exit, so experiments and feature flags stay matched to live audience membership without manual list pulls.
• Build an ODP Real-Time Segment off a boolean attribute that Lytics maintains per audience — set to true while a user is a member and false once they exit — and let the Feature Experimentation SDK evaluate it at runtime.
• Optionally backfill the current members of an audience the moment the export starts, so you don't have to wait for new activity to populate ODP.
• Match users on any of ODP's canonical identifiers — email, customer ID, or visitor ID (VUID).

How it works

Lytics streams near-real-time enter/exit events to ODP's profiles API, batching profiles for efficient delivery. Each audience maps to its own boolean attribute, so you can export multiple audiences independently without one clobbering another. Authorization is a single ODP API key, with the region detected automatically from the key.

See Optimizely for authorization, identifier mappings, and the full setup walkthrough.