Amazon DSP Hashed Email Destination Improvements
over 1 year ago by Mark Hayden
We're excited to announce a significant improvement to our Amazon DSP Hashed Email Destination! Previously, this integration required an initial send of users for Amazon to match, followed by a 7-day waiting period before audiences could be activated for Amazon DSP (Amazon Advertising). However, Amazon has now released a new API that simplifies this process. The new integration allows audiences to be activated as desired without the 7-day wait. Amazon will handle matching and audience activation all at once. This brings our Amazon DSP Destination up to par with our other trigger-based audience destinations. Our partnership with Amazon continues to grow, and we'll be diversifying our Amazon integration offerings throughout 2023.