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How can customer consent be managed using Lytics without GTM?
over 1 year ago by Mark Hayden(edited)
For sites not using Google Tag Manager, customer consent on the web can be managed in a few different ways. Consent triggers can be listened for by adding a snippet of custom JavaScript to your site. Another alternative, is to use a cookie consent solution. Github has documented a free solution with demos.
The Lytics JS Tag can be configured to consume triggers from any of these solutions to manage consent for your customers.