I have a large amount of data, are there any limits to the Lytics platform?

Default limits exist to ensure proper data integrity for client accounts and optimum performance of the Lytics platform.

Overall, the Lytics platform is designed to receive a large amount of event data. Data is processed and stored as it arrives. Relevant information is applied to user profiles, which causes users to enter and leave Lytics audiences as events are received. Due to the graph database architecture of the Lytics Customer Data Platform, the speed of the platform is not adversely affected by large amounts of data per user as it does not need to lookup and update the entire user to provide accurate audience membership statistics.

If you plan on sending more than 1,000 events per second, please reach out to Lytics Support to prevent your account from being throttled.