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How can I track user lifecycle (e.g. highly engaged, at-risk)?
over 1 year ago by Mark Hayden
Lytics tracks user behavior trends on the reporting dashboard. The section called "Total Audience Characteristics" contains a section called "Behavior", which includes engagement trends such as "High Usage", "Binge User", "Likely to Re-Engage", "At-Risk" and more. You can filter by these behaviors when creating audience segments.