My site content changed. Can Lytics ignore the old topics and affinities?

If the structure and topics of your website change, you may want Lytics to ignore old content and start analyzing new content. This would ensure that your content topics and affinities on Lytics are only based on your current site content.

However, there are potential side effects of purging all previous content. In doing so, you may impact historic affinities and lose valuable user profile information. For example, domain.com/cakes previously was about birthday cakes, but after restructuring, it is now about cupcakes. When new content affinities are calculated, your users will show affinity for cupcakes, even though they formerly viewed content about birthday cakes.

Without any versioning, content affinities are formed based on whatever topics are currently associated with your content, regardless of what users actually saw at a previous time. If you would like to proceed with a content refresh, please contact Lytics Support for assistance.