How do I identify my email subscribers on link clickthrough?
Lytics is capable of pulling query string parameters out of urls and this can be used to identify your email subscribers on your website when they click through an email link. Each email tool may have a different way of supporting custom values in an email template. As an example, lets look at Mailchimp:
If you need assistance setting this up for your email tool, reach out to their support team for details on how to set up the dynamic link. Then contact Lytics Support for further assistance with mapping and testing.