Quantcast — server-side Conversion API export

Lytics now integrates with Quantcast, an advertising and audience-measurement platform that brands use to plan, activate, and measure campaigns across the open internet. The integration launches with a Conversion API Export job that turns Lytics audience membership into server-side Quantcast conversions — fire events like purchase or signup from an audience built on cross-channel behavior, data science scores, and content affinities, instead of depending on what a browser pixel happens to catch.

What you can do

• Drive Quantcast conversions from any Lytics audience, so campaign optimization learns from the full profile rather than on-site activity alone.
• Stream conversions in near real time as users enter or exit the audience — or trigger on changes to the user fields you care about.
• Backfill the audience's current members on start, so Quantcast reporting reflects who already qualifies.
• Attach commerce and page context — order ID, revenue, product category, labels, referrer — so conversions carry the value behind them, not just the fact that they happened.

How it works

Authorization needs only your Quantcast account ID (pCode). Lytics assembles one conversion per user from the identifiers you map, hashes email addresses to SHA-256 before sending, and batches conversions to Quantcast's Conversion API.

See Quantcast for identifier requirements and the full configuration walkthrough.