Improved
GDPR & Privacy Compliance Enhancements
3 months ago
Several privacy and compliance capabilities have been strengthened. GDPR delete operations now include audit logging for a complete compliance trail, and they also remove data from Lytics' attribute store to ensure complete data erasure. The identity delete status API now includes queue and request timestamps for better tracking. Additionally, Amazon DSP exports now support consent signals (amazonUserData and amazonAdStorage), and GA4 export error messages automatically redact secrets.