We’ve officially launched Flows — a powerful new way to design, manage, and optimize user journeys in Lytics.

We’ve added powerful new editing capabilities to Flows—making it easier to build, modify, and maintain complex journeys.

We’ve massively improved the readability and usability of the user profile view—making it easier to explore, debug, and understand user data at a glance.

We’ve rolled out a major UI update to improve the look and feel of input fields across the entire app.

We’ve improved the reliability of our tag installation check to ensure more accurate validation.

We’ve refreshed the look and feel of provider cards and job configuration to make setup faster and more intuitive.

Introducing Quick Actions—a faster way to get more done in Lytics with just a few clicks.

Understanding what’s driving your account usage just got easier with more granular filtering options.

We've resolved an issue to ensure cleaner and more accurate audience log visibility.

We’ve updated the naming of a key feature to better reflect its purpose and usage.