We’ve made location‑based rules easier and more intuitive to set up. You can now find a location on an interactive map and click to automatically generate latitude and longitude values — no manual entry required.

We’ve made a broad set of visual, layout, and content improvements to create a cleaner, more consistent experience throughout the app.

We’ve simplified how Cloud Connect fields work during publishing. Previously, you could click “delete” on a field, but publishing would fail. To avoid the confusion, we’ve removed the delete button entirely. This ensures the workflow is clear and publishing proceeds without unnecessary errors.

Latency metrics are now visible in the UI again, giving you better insight into performance.
We’ve also fixed several bugs that were preventing these metrics from showing up in many accounts, ensuring more consistent and reliable visibility across the board.

We’ve introduced a new Flow Read/Write role for more flexible access control.
Previously, Flows access was only available to admins. Now, you can assign this dedicated role to non‑admin users, giving them the ability to manage Flows without granting full admin permissions.

We’ve introduced a Job Type Summary page to give you a clearer overview when creating or managing jobs.

We’ve addressed several issues to make navigation and editing smoother:

The Advanced Collection Editor has been completely rebuilt using the new and improved Audience Builder. It now has a dedicated home in the UI, making it easier to access, configure, and manage collections with all the power and flexibility of the modern audience creation experience.

We’ve refined how overlap metrics are calculated and displayed in ML Models.
The system now accurately retrieves the correct segment size for overlapping users and only shows overlap metrics when there’s an actual overlap.

The Audience Builder now includes robust input validation to help you create accurate and reliable rules.
This means errors are caught early, with clear guidance on how to fix them — reducing mistakes and improving confidence when building audiences.