Job failure email notifications have been significantly improved. They now include the account name, job name, workflow name, provider name, and detailed context JSON for debugging. Alerts are also batched to reduce notification noise. This makes troubleshooting failed workflows faster and easier, with clear, actionable information about exactly what went wrong.
A new integration for exporting conversion data to Microsoft UET (Universal Event Tracking) is now available. Track and optimize your Microsoft Ads campaigns using conversion data from Lytics for more accurate performance measurement and smarter bid strategies.
Over 20 granular v2 permission roles are now available and visible in the UI for assignment. Administrators can now control access at a fine-grained level across Audiences, Content, Connections, Data Model, Schema, User Profiles, Jobs, Templates, Queries, Lookalike Models, Flows, and Account Settings. Each area supports separate view and manage permissions. This allows you to enforce the principle of least privilege -- for example, giving analysts read-only access to audiences while reserving edit permissions for power users. This is especially valuable for large teams and organizations with enterprise governance requirements.
Lytics now supports importing user data directly from Algolia. This new integration includes built-in rate limiting and optimized record ingestion, allowing you to unify your Algolia search analytics with your broader customer data in Lytics for richer, more complete user profiles.
Content path settings now support basic pattern matching, giving you more flexible rules for content classification. This makes it easier to categorize content across URL structures without needing exact path specifications.
You can now export audience membership changes directly from flows, enabling real-time activation of segment enter and exit events to downstream systems. This opens up new use cases for triggering actions in external systems the moment a user enters or leaves an audience.
You can now restrict OAuth authorizations to a single ad account across all major advertising platforms: Google Ads, LinkedIn Ads, Facebook Ads, TikTok Ads, and Microsoft Ads. This prevents accidental cross-account data access when multiple client ad accounts are accessible under one set of credentials. This is especially important for agencies managing campaigns on behalf of multiple brands, ensuring that audience data is only shared with the intended ad account.
A new export integration enables you to send first-party conversion events directly to Microsoft Advertising via the Conversions API.
Several privacy and compliance capabilities have been strengthened. GDPR delete operations now include audit logging for a complete compliance trail, and they also remove data from Lytics' attribute store to ensure complete data erasure. The identity delete status API now includes queue and request timestamps for better tracking. Additionally, Amazon DSP exports now support consent signals (amazonUserData and amazonAdStorage), and GA4 export error messages automatically redact secrets.
The Pinterest Conversions API integration has been upgraded with batched API calls for better performance and reliability, as well as support for additional conversion types beyond the initial set. These improvements mean more efficient Pinterest conversion tracking with broader coverage of your conversion events.
