We’ve officially launched Flows — a powerful new way to design, manage, and optimize user journeys in Lytics.

What's New

• Flows is a visual workflow system that lets you orchestrate personalized experiences using a canvas-based interface.
• Create journeys using triggers, wait steps, conditionals, exports, and more — all in one place.
• Replace fragmented workflows with centralized, intuitive journey management.
• Built-in support for common use cases like cart abandonment, drip campaigns, lead nurturing, and more.
• Fully integrated with Audiences, Exports, Personalization, and Profiles.

Start building smarter journeys with Flows — check out the Getting Started guide.

Access

• Flows is currently in private preview. For access please reach out to your account representative.