Pushly — sync audiences and capture subscriber IDs

The Pushly integration connects Lytics with Pushly's web push notification platform, letting you target push campaigns by Lytics audience and tie known users back to their Pushly subscriptions.

What's included

• Export Audiences — send Lytics audience members to Pushly in real time via REST API, matched on a configurable identity field (defaults to email).
• Subscriber ID capture — the Lytics JavaScript tag reads the Pushly subscriber ID from PushlySDK on the page and stores it on the user profile as pushly_subscriber_id, with a pushly_sync_ts timestamp.
• Audience membership sync to Pushly tags — when the tag plugin is active, the current user's Lytics audiences are pushed to Pushly via PushlySDK.push(['setTags', ...]), so you can segment Pushly campaigns by Lytics audiences directly.

What you need to do

• Create a Pushly authorization in Lytics with your Pushly API Key and Domain ID.
• To enable the JavaScript tag plugin (subscriber ID capture + audience tag sync), contact your Lytics account manager to turn on the Pushly Tag Integration account setting.

See Pushly for the full setup walkthrough and field reference.