Community

A tag manager simplifies the scripts loaded by your website, going from this:

<script src="analytics.js">
<script src="personalization.js">
<script src="adroll.js">
...  
<script src="another-tag.js">  
<script src="and-another-tag.js">

to this:

<script src="your-tag-manager.js">

In addition, you bypass some amount of prerequisite web development knowledge. You longer need to edit your website's source code directly - the tag manager handles that. Once the Tag Manager snippet has been added, you'll work with your tags via a user-friendly interface.