When would you not “Enable API Access”?

When using the Lytics audience builder, there is a checkbox to Enable API Access. This option is not enabled by default for security purposes, but you may need to enable it for personalization use cases involving web, Facebook, Google Analytics, and more. So you may wonder, "why not enable API access for all of my audiences?"

A reason to keep API access disabled for some audiences is if you don't want to automatically sync them with your integrations. This will help to significantly reduce clutter in your downstream tools. Audiences with API access enabled are stored in a cookie, which Lytics uses to enable personalization campaigns. You can ensure that the size of the cookie is optimized and only relevant audiences are stored by keeping API access disabled for audiences that you do not want to target.