Criteo Cookie Sync & Export
over 1 year ago by Mark Hayden
We're excited to announce our new two-part integration with Criteo - the global commerce media company. The first part is a JS Tag component that can be activated in the Lytics account settings to perform a cookie sync with the Criteo tag client-side, pulling in a Criteo GUM ID. The second part is the audience export, which allows the Criteo GUM ID, LiveRamp Identity Link, and mobile IDs to be exported. By integrating Criteo with Lytics, you can use machine learning-powered behavioral user data and content affinities to improve your personalized ads display.