Added
Supertopics — Affinities renamed, with a new home under Content
5 days ago
Supertopics group related topics into a single targetable interest — what Lytics previously called Affinities. They now have a page of their own at Content → Topics, open to every account with content access.
What's new
- See your whole interest taxonomy in one place — every topic Lytics found in your content, and every supertopic built from them, scoped by context layer.
- Build a supertopic in a couple of clicks — name it and pick its topics, or accept one of the groupings Lytics suggests from your own content.
- Judge a supertopic before you act on it — how much of your content it covers, how many people carry a score for it, and how strongly the average scored user matches.
- Turn interest into an audience in place — pick a band, or drag your own range, and create the audience without leaving the page.
- Follow what your content connects — the content map shows which topics share URLs, and a supertopic can be built from any two of them.
- Shape the taxonomy — allow a topic to keep it available, or block one that isn't useful.
About the rename
Your existing Affinities are your Supertopics, under the same names, with the same member topics and the same scores. Audiences you have already built keep working, and profile fields are untouched.
The word affinity still names the score, so a supertopic reports an avg affinity score and bands such as High Affinity.
See Topics & Supertopics for how the two relate, and Supertopics for creating, editing, and renaming them.