Cloud Connect provides fast, flexible data mobilization from your data warehouse for downstream activation across ad and marketing platforms. With the release of Lytics Warehouse and Cloud Connect Profile Attributes, customers can now get full value from their warehouse through collaborative data sharing, custom ML, and more, all with the end goal of enriching user profiles. Simply execute SQL queries against your warehouse and map the results directly to user profiles for audience building, reporting, and activation. Cloud Connect (including Profile Attributes) is an add-on option. View documentation.

We now offer a value-added service package that sits atop Lytics BigQuery warehouse. The Lytics Clean Room solution provides a means for secure data collaboration between organizations. Learn more.

Built-in collaboration with Google BigQuery, this solution provides a fully compatible Lytics-hosted Google BigQuery warehouse with access to all profiles and raw event data for additional analysis, offline machine learning (ML) initiatives, and more. Access to this database is included in your subscription, and we offer service packages to assist. View our recent blog Let us know if you’re ready to start!

Customizable reports are now available to all Lytics customers! This powerful new functionality allows you to better understand your audiences' composition and behavior. Take a tour and view our detailed documentation. To create your first report, click on the Reports tab on the left side navigation bar in the Lytics App.

We're excited to announce a significant improvement to our Amazon DSP Hashed Email Destination! Previously, this integration required an initial send of users for Amazon to match, followed by a 7-day waiting period before audiences could be activated for Amazon DSP (Amazon Advertising). However, Amazon has now released a new API that simplifies this process. The new integration allows audiences to be activated as desired without the 7-day wait. Amazon will handle matching and audience activation all at once. This brings our Amazon DSP Destination up to par with our other trigger-based audience destinations. Our partnership with Amazon continues to grow, and we'll be diversifying our Amazon integration offerings throughout 2023.