Back to All

What are pre-defined audiences?

All Lytics accounts comes out-of-the-box with some universally useful pre-defined audiences.

  • All users
  • New users
  • Highly engaged users
  • Currently engaged users
  • Previously engaged users
  • Disengaged users
  • Unscored users
  • These audiences are immediately accessible in the audience section of the Lytics interface.

Lytics also offers pre-defined audiences called "characteristics" which you can see on the dashboard as metrics. These include users who are highly engaged in the most active topics in the account's content taxonomy. And some channel specific behavioral audiences.

Like any other audience, pre-defined audiences can be used as building blocks to incorporate into other segments that you may build.