Advanced Web Personalization

The Lytics web personalization SDK, Pathfora, has long provided a low entry barrier to improving real-time consumer experiences. Historically, to get the absolute most out of Pathfora, customers often needed to leverage "custom overrides," which provided a means to bypass interface limitations to unlock the complete set of Pathfora features.

However, this created a steeper learning curve and often confusion on how the experiences were configured. As a result, we've added a new interface for viewing and managing these more customizable overrides directly from the Lytics interface.

We'll continue to extend our documentation to showcase common examples of how all customers can now use the complete configuration, and for those who are already leveraging overrides, you'll now be able to see these configurations under the "Advanced Settings" step of the experience wizard.