Attentive — export Lytics audiences to power SMS and email journeys

The Attentive integration exports your Lytics audiences to Attentive in real time, so you can trigger personalized SMS and email journeys off of Lytics audience membership — and the cross-channel behavior, data science scores, and content affinities behind it.

What you can do

• Sync Lytics audiences to Attentive as users enter and exit, so SMS and email campaigns stay matched to live audience membership without manual list pulls.
• Build Attentive segments off a boolean attribute that Lytics maintains per audience — set to true while a user is a member and false once they exit.
• Optionally backfill the current members of an audience the moment the export starts, so you don't have to wait for new activity to populate Attentive.
• Match users on any combination of Attentive identifiers (phone, email, and more) and enrich their profiles with mapped well-known and custom attributes.

How it works

Lytics streams near-real-time enter/exit events to Attentive's Bulk User Attributes API, batching users for efficient delivery and backing off automatically if Attentive rate limits. Lytics only updates user attributes — it never touches subscriptions.

See Attentive for authorization, field mappings, and the full setup walkthrough.