Deprecated
Audience builder redesign — legacy builder sunsetting May 4, 2026
9 days ago
The redesigned audience builder is now the default experience for creating and editing audiences. The legacy builder will be sunset on May 4, 2026 — after that date, all audience creation and editing will happen in the new builder.
What's new
The new builder keeps all your favorite features from the legacy builder — live audience size preview, sample profiles, groups, Expires After — with a more modern feel, and consolidates rule creation into two tabs: Attribute and Audience. New in this builder:
- Geolocation rules — country, region, city, and radius-from-point targeting, surfaced in the Attribute tab alongside other user fields.
- Enable for Personalization toggle — replaces the legacy "API Accessible" checkbox and controls whether the audience is surfaced by the personalization API, Experiences, Pathfora, and tag-based personalization.
Content Affinity no longer has a dedicated tab. Affinities and Topics now appear in the Attribute tab alongside other user fields — search by name to find them.
What you need to do
- Existing audiences keep working. No migration is required; existing definitions are automatically available in the new builder.
- Start using the new builder today. Go to Using Profiles → Audiences and click + Create Audience. See Audiences (New Builder) for a full walkthrough.
- After May 4, 2026, the legacy builder will be removed and the legacy Audiences doc will be retired; the new builder page becomes the canonical reference.
Questions or migration issues? Contact your Lytics support team.