Flows calendar-aligned waits — hold users until a specific time of day or weekday

Wait & Personalize steps in Flows can now hold users until a specific clock time, not just a relative duration. Instead of "wait 24 hours," you can now say "wait until 9:00 AM" or "wait until Monday at 9:00 AM" — evaluated in the timezone you choose. This makes it easy to align flow actions to business hours or a recurring weekly cadence regardless of when each user enters the step.

What's new

• Time of Day — hold each user until the next occurrence of a specific time (e.g., 09:00) in your chosen timezone. Great for landing sends inside business hours no matter when someone enters the flow.
• Day of Week — hold each user until the next occurrence of a chosen weekday and time (e.g., Monday at 09:00). Ideal for weekly newsletters, digests, or any recurring weekly action.

How it works

• Pick a time in 24-hour HH:MM format and an IANA timezone (e.g., America/New_York). The timezone defaults to your browser's.
• Each user wakes at the next matching moment in that timezone. Entering exactly at the target moment waits until the following occurrence.
• These modes are mutually exclusive with the existing relative duration and condition-based waits — pick one mode per step.

See Managing Flow Steps for the full Wait & Personalize walkthrough.