Select Lytics profile meta fields are now available to view within the Fields tab of Conductor.

The Lytics web personalization SDK, Pathfora, has long provided a low entry barrier to improving real-time consumer experiences. Historically, to get the absolute most out of Pathfora, customers often needed to leverage "custom overrides," which provided a means to bypass interface limitations to unlock the complete set of Pathfora features.

We've implemented several enhancements to simplify the consumption of profile-level insights. Within the "Profile Fields" section, field classifications are now surfaced, aiding in the understanding and filtering similar attributes. The introduction of the "Behavior" tab offers a visual representation of the nine out-of-the-box behavioral scores. In the "Content Affinity" section, you can now visually explore product and content affinity scores. Lastly, the "Activity" section provides a clear view of a user's activity over time, helping to pinpoint the most effective engagement opportunities for that particular user.

📣 TikTok Update🚀

We are excited to release Vault for all Lytics customers officially. We'd also like to thank everyone who provided critical feedback during our early access preview period. This feedback was instrumental in getting to our full release.

We are excited to announce an all-new, customizable account dashboard. All users will now be greeted with key metrics related to their account growth, an overview of how data flows through your most active audiences, insights into content, and more.

📣 Exciting News: Introducing our New Google Ads Integration Features! 🚀

Introducing Audience Groups - Organize and Manage Audiences Effectively!

Lytics and OneTrust offer businesses a comprehensive solution for supporting consumer consent and GDPR compliance. By integrating Lytics' customer data platform with OneTrust's privacy management solutions, organizations can centralize consent management, personalize experiences based on customer preferences, and streamline compliance with GDPR regulations. This collaboration empowers businesses to build trust, ensure transparency, and deliver exceptional personalized experiences while adhering to privacy regulations. Read about the solution here!

📣 We have an update that will impact customers exporting audiences to LinkedIn 📣