Lytics now supports profile enrichment via Ansira. This integration empowers customers to enhance Lytics user profiles by incorporating additional identifiers and activity data. By seamlessly connecting Ansira's extensive data resources with the Lytics user profiling capabilities, customers gain a comprehensive understanding of their users' preferences, behaviors, and interactions. This enables more personalized and targeted marketing strategies, fostering deeper customer engagement and driving better business outcomes.

We are thrilled to announce the launch of our new Data Flow reporting component. With Data Flows, you can easily visualize how data moves through your connected Providers, Data Streams, Audiences, and Destinations. This deeper understanding allows you to easily uncover bottlenecks and areas of opportunity all the while being certain, without a shadow of a doubt, your marketing pipeline is flowing as expected. Check out our full product documentation to build your first Data Flow report.

📣 Exciting Integrations Announcement! 🚀

We are thrilled to unveil two seamless integrations that will take our customer’s marketing efforts to the next level! As part of our commitment to delivering unparalleled value to our clients, Lytics has partnered with LiveRamp, a leader in consumer data collection, to bring you an exceptional range of data enrichment and matching capabilities. With decades of experience and some of the world’s biggest brands under its belt, LiveRamp provides a wealth of data that customers can now easily leverage to drive enhanced campaign performance.

Data governance is critical, and the Lytics CDP can enhance your strategy in various ways. We've recently released additional documentation to guide you in the consent conversation. In the documents, we'll break down the key components of any good consent strategy to ensure the resolution is one that won't break down over time.

We've recently released new guides that outline five specific methods for leveraging alerting within Lytics to support your existing workflows and business goals:

We now support Google Sheets as a data source. Google Sheets provides a low-effort method for getting small data sets into Lytics. We also already offer Google Sheets as a Destination from Lytics.

Our new Cloud Connect SQL generator, powered by AI, allows you to generate SQL queries using natural language input. Just describe your audience; our tool will translate it into valid SQL. For example, type in: “Develop an audience of those who have purchased $50 or more in beauty products in the past month,” and we'll generate the query based on your available data. recent blog) and press release.

Lytics now fully supports private reports. When configuring a report, you can now choose to share exclusively with certain individuals or the broader organization. For more details, check out our product docs.

Big news! You can now access a new component showcasing the overlap between audiences. Simply select two or more audiences to compare, and we'll generate a comprehensive Venn diagram of audience membership overlap. What's more, you can now create audiences quickly by clicking any of the component visuals.