Audiences — target users by where they are in a flow

The audience builder has a new Flow rule, so you can build an audience from where users are in a flow and reach them with anything that takes an audience.

What you can do

• Reach users who are currently at a stage, for example everyone waiting in a nurture step, with a matching message in another channel.
• Find users who have reached a stage, to measure how far a flow is getting people or to hand them to a follow-up campaign.

How it works

• Pick a flow, its version, a condition, and one or more stages by name.
• A saved rule reads back as the flow and stage names, so anyone opening the audience can see what it targets.
• The Flow tab appears on user audiences for people with access to Flows.

See Audiences for the steps.