Improved

Navigation — Schema Studio and a new Audiences & Profiles section

The left navigation is reorganized so the pages you use to work with people sit together, and the pages that shape your data model sit together. Building Profiles is now Schema Studio, and a new Audiences & Profiles section sits between it and Using Profiles.

What moved

  • Schema Studio lists its Dashboard first, then Versions, Drafts, Fields, Mappings, and Ranks, each one click away instead of under a Schema group. Identity keeps its own group (Rules, Stats), and Exploration holds Schema Copilot, Schema Viz, Schema Audit, Field Audit, and Simulate.
  • Audiences & Profiles gathers Dashboard, Audiences, Behavioral Scores, Search Users, Lookalike Models, and Bulk GDPR. Search Users moved here from Schema Studio.
  • Using Profiles keeps Experiences, Personalize, Flows, Widgets, Goals, and Reports.
  • The Queries row is gone.

What stays the same

  • Every page keeps its URL, so bookmarks and shared links still work.
  • Permissions are unchanged. A section shows only the rows you can open.

See Audiences and Schema Drafts for walkthroughs that start from the new navigation.