We have improved Amazon Ads integration by adding phone numbers, addresses, first names, and last names as ID options. This improvement will open up the potential for enhanced match rates!! The more IDs and ID types on the profile, the more information Amazon will have to match with consumers in their systems. We are super excited to add these capabilities to this integration.

Lytics Conductor is a powerful customer data infrastructure (CDI) solution that helps organizations gain more control over their data, connectivity and schema, identity resolution, and profile materialization. Lytics Conductor is included with your subscription to Lytics CDP and is now accessible from the UI. Plus, we now offer several Conductor-focused services packages for further assistance. Review our 6 Steps for enabling Conductor, which takes you through lessons in Lytics Academy. And take a tour, view documentation, or view our website.

We’ve updated our product navigation bar and made it easier to move between Lytics products efficiently. To access, click on the top left corner of the in-app navigation bar (above the Dashboard tab), and select your product of choice.

Webhooks now support providing authorization managed via an OAuth 2.0 client credentials grant! To use this authorization method, provide the necessary credentials to obtain an access token from the Token URL. The access token will be securely stored, allowing for the automatic retrieval of a new token when the current one expires. With this authorization in place, the access token will be included as a header in export calls when a job is configured, ensuring secure and efficient data transfers.

Our Acoustic integration has been extended to allow for export to Acoustic using their internal recipient ID. The main use-case for this is to provide an alternate sync method to update other identifiers in Acoustic like email.

We're excited to announce our new two-part integration with Criteo - the global commerce media company. The first part is a JS Tag component that can be activated in the Lytics account settings to perform a cookie sync with the Criteo tag client-side, pulling in a Criteo GUM ID. The second part is the audience export, which allows the Criteo GUM ID, LiveRamp Identity Link, and mobile IDs to be exported. By integrating Criteo with Lytics, you can use machine learning-powered behavioral user data and content affinities to improve your personalized ads display.

For customers not running on Google BigQuery, Lytics has integrations to push events and profiles to your data warehouse. Our warehouse integrations include Snowflake, Amazon Redshift, Microsoft Azure — and now Databricks. Learn more in our recent press release.

Cloud Connect provides fast, flexible data mobilization from your data warehouse for downstream activation across ad and marketing platforms. With the release of Lytics Warehouse and Cloud Connect Profile Attributes, customers can now get full value from their warehouse through collaborative data sharing, custom ML, and more, all with the end goal of enriching user profiles. Simply execute SQL queries against your warehouse and map the results directly to user profiles for audience building, reporting, and activation. Cloud Connect (including Profile Attributes) is an add-on option. View documentation.

We now offer a value-added service package that sits atop Lytics BigQuery warehouse. The Lytics Clean Room solution provides a means for secure data collaboration between organizations. Learn more.

Built-in collaboration with Google BigQuery, this solution provides a fully compatible Lytics-hosted Google BigQuery warehouse with access to all profiles and raw event data for additional analysis, offline machine learning (ML) initiatives, and more. Access to this database is included in your subscription, and we offer service packages to assist. View our recent blog Let us know if you’re ready to start!