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What is a data layer?
The term "data layer" sounds technical but can be thought of as simply a bucket for holding special values that your tags may need - dynamic data like the current state of a shopping cart, for example.
What is a tag manager?
A tag manager simplifies the scripts loaded by your website, going from this:
How is a 'visit' or 'session' defined in Lytics?
A new session is started after 30 minutes of inactivity.
I added the Lytics JStag to my site and I'm seeing around 10 requests, is this right?
When the Lytics tag loads for the first time several requests are made. There can be up to two libraries being loaded, one is for tracking and the other is for personalization. There are a couple calls for each sending data back to Lytics for tracking and to check for active personalize campaigns. All are expected and required for functionality. After the initial load, the number of calls will drop.
How can I send the Lytics _uid (cookie ID) with event data to another 3rd party platform?
We save our unique identifiers _uid as a cookie named seerid so that can be pulled from the cookie, but we also have a built in function that works with our Javascript snippet.
Can the Lytics Tag be added to my mobile app?
For apps built using mobile web technology, the Lytics JS Tag may be used to collect data and personalize your customers experience. For native mobile apps we recommend using our fully supported iOS and/or Android SDKs.
My site is already tagged, do I have to start over?
No, Lytics will pull in a variety of available data such as data stored in the data layer of popular tag managers and additional JavaScript objects or cookie data can be defined to be pull in. Generally, if your site is tagged up we can work with you on a simple solution to prevent re-creating work. See Working with Tag Managers or contact Lytics Support for assistance.
Will Lytics affect the load time of my site?
This depends on the installation. For accounts using the asynchronous tag, our default and recommended approach, Lytics will never affect page load times. All of our processing and collection is done in the background while your website loads normally.
Does Lytics surface a canonical - or at least unique - user ID within the platform or its integrations?
Lytics offers a field called "Lytics ID" stored on the profile as "_id." The Lytics ID plays a crucial role as an attribute, acting as a unique identifier for each profile within the Lytics platform.
How long does it take for data to become available for use in the audience builder?
User data is available to an audience within minutes of event data being received. You may experience a delay in the Lytics dashboard when previewing the values of a field if new values have been recently received. Our platform caches the visualizations and UI elements on a regular basis to display new field values. If you are not seeing the data that you expect after a few hours of sending it, please contact Lytics Support with a detailed description of the situation.