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My site is already tagged, do I have to start over?
No, Lytics will pull in a variety of available data such as data stored in the data layer of popular tag managers and additional JavaScript objects or cookie data can be defined to be pull in. Generally, if your site is tagged up we can work with you on a simple solution to prevent re-creating work. See Working with Tag Managers or contact Lytics Support for assistance.
Will Lytics affect the load time of my site?
This depends on the installation. For accounts using the asynchronous tag, our default and recommended approach, Lytics will never affect page load times. All of our processing and collection is done in the background while your website loads normally.
Does Lytics surface a canonical - or at least unique - user ID within the platform or its integrations?
Lytics offers a field called "Lytics ID" stored on the profile as "_id." The Lytics ID plays a crucial role as an attribute, acting as a unique identifier for each profile within the Lytics platform.
How long does it take for data to become available for use in the audience builder?
User data is available to an audience within minutes of event data being received. You may experience a delay in the Lytics dashboard when previewing the values of a field if new values have been recently received. Our platform caches the visualizations and UI elements on a regular basis to display new field values. If you are not seeing the data that you expect after a few hours of sending it, please contact Lytics Support with a detailed description of the situation.
Can I use offline data with Lytics?
Yes. For our Enterprise customers, Lytics offers professional services to onboard user-level data from sources such as internal databases, customer relationship management (CRM) systems, and flat CSV files. To learn more, please contact Lytics Support or your Lytics account representative.
I have a large amount of data, are there any limits to the Lytics platform?
Default limits exist to ensure proper data integrity for client accounts and optimum performance of the Lytics platform.
Can I use Google _utm data in Lytics?
Yes, by default Lytics makes all UTM data available for segmentation when we see it. We recommend populating all of your campaigns with all relevant and available UTM data fields.
Can I track opens and clicks from email with Lytics?
Yes, most of the Lytics email integrations import activity data such as clicks and opens by default through their APIs. You can further configure the links in your emails to help collect additional data that may assist in merging anonymous and known profiles. Reach out to our support team ([email protected]) for more information.
How far back does user history go?
Lytics processes and stores the complete history of a user. As long as Lytics has received an event for a user, it is stored indefinitely.
Why am I no longer seeing a field in the raw data stream?
The data streams section of the Lytics interface automatically filters out fields that occur less than 0.1% of the time and that haven't been seen in the past 7 days.