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How far back does user history go?
Lytics processes and stores the complete history of a user. As long as Lytics has received an event for a user, it is stored indefinitely.
Why am I no longer seeing a field in the raw data stream?
The data streams section of the Lytics interface automatically filters out fields that occur less than 0.1% of the time and that haven't been seen in the past 7 days.
Can Lytics collect data from Accelerated Mobile Pages?
It is possible to send data into Lytics from Accelerated Mobile Pages (AMP) using the amp-analytics component by treating Lytics as an in-house analytics provider.
Can I pass custom cookie data to Lytics?
Yes, Lytics recieve custom cookie data on a per-account basis with no extra development work. You can add custom cookies via the dashboard by navigating to Account Settings > Tag and editing the Customn Cookie keys field. For more details see Editing Your Account.
How can I change the stream name that comes from web?
See the stream key under Configuration Options.
Where does the web location data in my account come from?
Lytics does a lookup based on user IP through service called GeoIP from a company called Maxmind.
How can I hide certain keys in a data stream?
Raw event keys can be hidden on the Data Streams section the user interface. It is important to note that once hidden, keys cannot be made visible again through the user interface - only through the API. It is recommended that a list is kept of hidden keys in the event one needs to be resurfaced at a later date.
Why don't the user counts in my Lytics account match what I see in other tools?
This is common, and can happen for a number of reasons. If the count relates to a number of users this is likely because Lytics is performing identity resolution across your data from all channels to merge profiles wherever possible. Sometimes this can result in smaller or larger user counts (depending on the id resolutions strategy) because Lytics has merged or not merged users based off of common identifiers.
How can customer consent be managed using Lytics without GTM?
For sites not using Google Tag Manager, customer consent on the web can be managed in a few different ways. Consent triggers can be listened for by adding a snippet of custom JavaScript to your site. Another alternative, is to use a cookie consent solution. Github has documented a free solution with demos.
Is Lytics approved on the IAB Europe Global Vendor list?
Lytics is not an ad provider, therefore, the IAB Europe Transparency & Consent Framework does not apply. The IAB Global Vendor List contains any ad vendors, publishers or consent management platforms that have met the guidelines outlined by the IAB Framework.