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How can I serve a personalized modal to a first time web visitor?
Often you may want to personalize a user's experience on their very first page visit to your website, before they have a Lytics cookie id and user profile created in our system. To support this, Lytics can utilize the Javascript tag blockload setting to return a version of the user profile including audience membership that has some data associated with it based on what information would be sent at the time of the first page load. This will require no development work on your end.
Can Lytics support multi-language personalizations?
Lytics can support multi-language personalizations using content collections. You can create a content collection for each language your site supports, in order to present content in the language your customer is browsing in.
How do you disable the `ly_segs` cookie?
The Lytics segments cookie (ly_segs) contains all of your audiences, as long as you have allowed API access. Occasionally, it is desirable to avoid this cookie in cases where the list of audiences is potentially very long. The Integration blocklist setting provides a mechanism for disabling this behavior. Adding a blocklist entry for segments_cookie prevents the ly_segs cookie from being saved.
When would you not âEnable API Accessâ?
When using the Lytics audience builder, there is a checkbox to Enable API Access. This option is not enabled by default for security purposes, but you may need to enable it for personalization use cases involving web, Facebook, Google Analytics, and more. So you may wonder, "why not enable API access for all of my audiences?"
How do you A/B Test within Lytics Audiences?
A/B testing within Lytics Audiences can be used to understand how Lytics Audiences are performing. Using a random generator generator, Lytics assigns 2 random numbers to each user profile calls splits. These fields are named Random Split 1 and Random Split 2.
How long does it take for my audiences to update in Lytics?
Audiences membership update in real-time as data is received by the Lytics platform. As event data is received from your multiple channels, Lytics determines if this new data effects audience membership, the Lytics platform will move the user into and out of the audiences that you have defined.
What are characteristics?
Characteristics are a type of pre-defined audience, meant to represent factual information about a user with the sole purpose of enhancing audience segmentation capabilities. For instance, the âHas Emailâ characteristic is comprised of all profiles that have some value for email. This can be viewed as an aggregate, how many users are a member of âHas Email,â or on the individual profile level.
Why my audience is not being returned in the Lytics Javascript tag?
You will need to check the Enable API option in the audience editor of the audience you would like to see returned to the Javascript tag.
Why are my audiences different sizes on different pages?
Lytics regularly caches the sizes of audiences to increase the responsiveness of the interface. If you have recently edited a segment, or have just sent large amount of event data, the dashboard and summary pages may have an out-of-date audience size. To see the most accurate audience size, view the audience and click the pencil icon to edit. The audience editor will always show the most up-to-date segment size.
What are pre-defined audiences?
All Lytics accounts comes out-of-the-box with some universally useful pre-defined audiences.