Changelog

You can now export event-level and purchase data to Braze, going beyond simple audience syncing. This enables more sophisticated trigger-based campaigns within Braze and allows for direct revenue attribution, giving your marketing team more levers for personalized messaging.

The geolocation function now returns zip codes alongside other location data, enabling more granular location-based audience segmentation and targeting.

A new option for quiet time windows lets you drop events entirely instead of queuing them. This gives you more precise control over message suppression behavior -- choose whether suppressed messages should be delivered later or simply discarded.

Three new capabilities give you deeper control over personalization journeys. The Flow States API is a new endpoint that exposes personalization keys, enabling external systems to query what personalization state a user is in. Flow Exit APIs provide programmatic control over when and how users exit flows. And Pathfora now supports targeting on-site experiences based on a user's personalization key. Together, these let you coordinate experiences across channels -- for example, showing a specific web experience to users who reached a certain stage in an email campaign.

You can now configure Quiet Hours within Lytics jobs — giving you control over when outbound event syncs are allowed to run.

We’ve made location‑based rules easier and more intuitive to set up. You can now find a location on an interactive map and click to automatically generate latitude and longitude values — no manual entry required.

We’ve made a broad set of visual, layout, and content improvements to create a cleaner, more consistent experience throughout the app.

We’ve simplified how Cloud Connect fields work during publishing. Previously, you could click “delete” on a field, but publishing would fail. To avoid the confusion, we’ve removed the delete button entirely. This ensures the workflow is clear and publishing proceeds without unnecessary errors.

Latency metrics are now visible in the UI again, giving you better insight into performance.
We’ve also fixed several bugs that were preventing these metrics from showing up in many accounts, ensuring more consistent and reliable visibility across the board.

We’ve introduced a new Flow Read/Write role for more flexible access control.
Previously, Flows access was only available to admins. Now, you can assign this dedicated role to non‑admin users, giving them the ability to manage Flows without granting full admin permissions.