The The Trade Desk integration now includes a Conversions Export job that sends server-side conversion events from a Lytics audience to The Trade Desk's Real-Time Conversion Events API. Use it to track page views against a universal pixel or to send user-interaction events (purchase, add-to-cart, etc.) against an event tracking tag.
The Google Cloud Storage integration now includes an Export Activity Data job that writes raw events from your Lytics streams to a GCS object as CSV. Use it to archive event history, hand data off to downstream tools that read from GCS, or run analysis outside of Lytics.
The Salesforce Data Cloud integration connects Lytics with Salesforce Data Cloud so you can import unified Individual profiles, segment membership, and calculated insights into Lytics, and send Lytics audiences and user fields back to Data Cloud either in real time via the Ingestion API or in bulk via Google Cloud Storage for zero-copy ingestion.
Metric Threshold Alerts let you set expected min and max bounds directly on Lytics activity charts. When a metric falls outside the configured bounds, Lytics sends a batched email to users opted in to alerts — no separate monitoring job to configure.
The redesigned audience builder is now the default experience for creating and editing audiences. The legacy builder will be sunset on May 4, 2026 — after that date, all audience creation and editing will happen in the new builder.
The Pushly integration connects Lytics with Pushly's web push notification platform, letting you target push campaigns by Lytics audience and tie known users back to their Pushly subscriptions.
Audience Naming Conventions let admins define reusable name templates that keep audiences consistent across the account. Builders pick a convention when creating or editing an audience, fill in its variables from dropdowns and an optional free-text field, and the audience Name is generated for them — no more stray prefixes or ad-hoc rules.
We've made significant improvements to how Cloud Connect Data Models are created and managed. These changes simplify the configuration process, give you more control over syncing, and provide stronger validation to catch issues before they impact your data.
You can now export Lytics platform metrics directly to Google BigQuery. This new integration gives you access to raw time-series data — including audience sizes, stream volumes, job
activity, and more — right in your BigQuery warehouse for custom analysis, reporting, and dashboarding.
Managing integrations just got smoother. You can now re-authenticate OAuth connections directly from the authorization edit page — no need to delete and recreate. When a token expires or credentials need refreshing, just click "Reconnect" to re-run the OAuth flow and save updated credentials in place.
