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The Recent Events section of the dashboard page provides a keyhole view of what Lytics is doing in the background.

At the most basic level, Lytics Identity Resolution leverages a graph style database, our own query language, and a set of unique identifiers to understand the relationship between fragments of data (from anonymous to known) about a person’s identity. These fragments are then enriched and surfaced in the form of an individual user profile in real time.

When sending Lytics custom data at the hour or minute level, if you do not specify the timezone in the data our system will default to UTC. In our UI the time fields displayed are calculated to your local machine time.

Yes. When you click on an individual Lytics user profile, you will see an "Active Hours" chart that shows what days the user is active as well as the specific time of day. This is visually indicated with blue dots of varying sizes that correspond to activity levels. You can hover over each dot to see the specific day and time; however, Lytics analyzes all of this activity data and provides you with the best hour and day to communicate with that particular user in the upper right-hand corner of the "Active Hours" section.

I want to map a column in my data stream, but when I plot the name of the colume (e.g. first_name), the UI adds [`] back single quote with the entry.

We want to clear all the data from a Lytics account instance. That will include the user data, data stream and custom LQL.

In the Schema section, there are fields and mappings listed. That seems repetitive to me. What is the difference between the two and when do I use each one?

Is the account ID the same as an API token or is it the 4 digit?

What are recent events?

What is Identity Resolution?