Introducing Audience Groups - Organize and Manage Audiences Effectively!

Lytics and OneTrust offer businesses a comprehensive solution for supporting consumer consent and GDPR compliance. By integrating Lytics' customer data platform with OneTrust's privacy management solutions, organizations can centralize consent management, personalize experiences based on customer preferences, and streamline compliance with GDPR regulations. This collaboration empowers businesses to build trust, ensure transparency, and deliver exceptional personalized experiences while adhering to privacy regulations. Read about the solution here!

📣 We have an update that will impact customers exporting audiences to LinkedIn 📣

Lytics now supports profile enrichment via Ansira. This integration empowers customers to enhance Lytics user profiles by incorporating additional identifiers and activity data. By seamlessly connecting Ansira's extensive data resources with the Lytics user profiling capabilities, customers gain a comprehensive understanding of their users' preferences, behaviors, and interactions. This enables more personalized and targeted marketing strategies, fostering deeper customer engagement and driving better business outcomes.

We are thrilled to announce the launch of our new Data Flow reporting component. With Data Flows, you can easily visualize how data moves through your connected Providers, Data Streams, Audiences, and Destinations. This deeper understanding allows you to easily uncover bottlenecks and areas of opportunity all the while being certain, without a shadow of a doubt, your marketing pipeline is flowing as expected. Check out our full product documentation to build your first Data Flow report.

📣 Exciting Integrations Announcement! 🚀

We are thrilled to unveil two seamless integrations that will take our customer’s marketing efforts to the next level! As part of our commitment to delivering unparalleled value to our clients, Lytics has partnered with LiveRamp, a leader in consumer data collection, to bring you an exceptional range of data enrichment and matching capabilities. With decades of experience and some of the world’s biggest brands under its belt, LiveRamp provides a wealth of data that customers can now easily leverage to drive enhanced campaign performance.

Data governance is critical, and the Lytics CDP can enhance your strategy in various ways. We've recently released additional documentation to guide you in the consent conversation. In the documents, we'll break down the key components of any good consent strategy to ensure the resolution is one that won't break down over time.

We've recently released new guides that outline five specific methods for leveraging alerting within Lytics to support your existing workflows and business goals:

We now support Google Sheets as a data source. Google Sheets provides a low-effort method for getting small data sets into Lytics. We also already offer Google Sheets as a Destination from Lytics.