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My site content changed. Can Lytics ignore the old topics and affinities?
If the structure and topics of your website change, you may want Lytics to ignore old content and start analyzing new content. This would ensure that your content topics and affinities on Lytics are only based on your current site content.
Sometimes I see content articles that are not from my site domain. Why?
This is most often caused by a referral visit where we receive the referral URL in an event. Lytics will enrich any event with a url field included in it. To ensure that only your domains are being enriched by Lytics, we can set up a list of allowed domains for your account. Then filter out any existing content of an incorrect domain in your account. Please contact [email protected] for assistance.
Can we merge our own content taxonomy with Lytics?
The Lytics Content Affinity Engine provides users with a taxonomy of rich tags on millions of topics. In most cases, the Lytics Content Affinity Engine provides users with all the topic modeling they need to power great personalization. In the event that you’d like to add your own taxonomy to what the Lytics Content Affinity Engine offers, you can add custom topics to the content graph and user affinities by adding a “meta” element to the web page. Here is an example:
How long does it take to classify my content?
Within 24-48 hours of installing the Lytics tag, content topics should begin populating in Lytics. If no content is showing in the Lytics interface, please ensure there are no soft paywalls on your website and that anonymous visitors can access your content. If you do have a paywall please contact Lytics Support. We can help you allow Lytics to process URLs or to get credentials to access them.
What is content classification?
Content classification refers to the task of assigning one or more categories or topics to a document, which can be a URL, an email, ad, or other content types. The Lytics Content Affinity Engine uses a self-updating, graph-based content model that represents every topic with its hierarchical relationship to other topics.
Why am I seeing irrelevant or generic topics in my Content?
In some cases, you may see topics in the Lytics interface that seem completely irrelevant or unrelated. One possible explanation for this is that our content enrichment process is attempting to enrich "sparse" URLs - URLs that contain very little information and text. You can block these topics so that they do not show in the future.
I have added meta topics to my website. How do I confirm Lytics is receiving them?
If you have added custom meta tags to your website, like so:
Can Lytics web modals support the accessibility requirements for my site?
By default, the Pathfora SDK (which powers Lytics Personalization) uses Accessible Rich Internet Applications (ARIA) attributes on the HTML elements that make up the generated modals. The CSS of any modal can also be customized to fit the accessibility needs of your website. For more info, see our documentation on custom CSS.
What is reach?
Reach is the number of unique individuals who have seen the campaign.
What is conversion rate?
The conversion rate for a campaign is the proportion of people who engaged with the call to action, compared to the number of people who were reached. During a campaign, the conversion rate will stabilize and become more accurate as the size of both groups increases.