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How is "bot" traffic identified?
When data is collected using the Lytics JavaScript Tag, bot traffic will automatically be identified. This identification occurs during the collect and ingest process by analyzing the user-agent for patterns commonly associated with bots. In most cases these patterns are clearly identified by their origin such as Google.
What SSO options are available on Lytics?
Lytics currently supports Service Provider (SP)-initiated SSO using Google Cloud Identity Platform. Please refer to the documents below for details on each implementation:
Will a tag manager affect my website's performance?
No, tag managers behave asynchronously to avoid degrading website performance and offering a poor user experience. This means that when a user loads a page on your website, the tags you've added won't block the page from rendering for the user. Contrast this with synchronous behavior, which would stop the page from fully loading until all of the tags had finished loading.
What is a data layer?
The term "data layer" sounds technical but can be thought of as simply a bucket for holding special values that your tags may need - dynamic data like the current state of a shopping cart, for example.
What is a tag manager?
A tag manager simplifies the scripts loaded by your website, going from this:
How is a 'visit' or 'session' defined in Lytics?
A new session is started after 30 minutes of inactivity.
I added the Lytics JStag to my site and I'm seeing around 10 requests, is this right?
When the Lytics tag loads for the first time several requests are made. There can be up to two libraries being loaded, one is for tracking and the other is for personalization. There are a couple calls for each sending data back to Lytics for tracking and to check for active personalize campaigns. All are expected and required for functionality. After the initial load, the number of calls will drop.
How can I send the Lytics _uid (cookie ID) with event data to another 3rd party platform?
We save our unique identifiers _uid as a cookie named seerid so that can be pulled from the cookie, but we also have a built in function that works with our Javascript snippet.
Can the Lytics Tag be added to my mobile app?
For apps built using mobile web technology, the Lytics JS Tag may be used to collect data and personalize your customers experience. For native mobile apps we recommend using our fully supported iOS and/or Android SDKs.
My site is already tagged, do I have to start over?
No, Lytics will pull in a variety of available data such as data stored in the data layer of popular tag managers and additional JavaScript objects or cookie data can be defined to be pull in. Generally, if your site is tagged up we can work with you on a simple solution to prevent re-creating work. See Working with Tag Managers or contact Lytics Support for assistance.