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Home
Documentation
API Reference
Product Updates
Community
Behavioral Scores
Quick Start
Developer Quickstart
1. Install the Lytics Tag
2. Content Setup
3. Surface Personalized Message
Building Profiles
Default Attributes
Default Segments
Guides & Inspiration
Lead Capture
Content Recommendations
Contentstack Quickstart
Create the Data Activation Layer
Configure Data & Insights
Using Data & Insights
Account Management
Accessing Accounts
Monitoring Metrics and Alerts
Job Alerts
Metric Threshold Alerts
Monitoring Audit Logs
Exporting Audit Logs or Alert Jobs
Monitoring Metrics
Usage Metrics
Managing Users
Single Sign-On
Predefined Roles and Granular Permissions
Account Settings
Account Details
JavaScript Tag Config
Personalization API
Content Services
Security
AI & Modeling Controls
Profile Controls
Data Policies
Platform Limits
Privacy and Data Protection
Impact of Browser Tracking Changes
Compliance
Authorizations
Access Tokens
Key Concepts
Identity Resolution
Consent & Privacy
Complying with the Digital Markets Act (DMA)
Client & Server Side Cookies
Content Affinity
Content Curation
Topic Taxonomy
Architecture
Integration Patterns
Job Processing
Lytics Platform Data Flow and Access
CDI and CDP Implementation Strategy
Lytics Zero Copy with Cloud Connect
AI & ML
AI Schema Suggestions
AI SQL Generation
AI Template Generation
AI Segment Translation
AI Prompt Rendering
Behavioral Scores
Pipeline & Profiles
Data Pipeline
Jobs
Creating a Job
Monitoring a Job
Backfilling Data
Destination Filters
Data Streams
Streams API
Stream Routing API
Connections API
Data Models API
Templates
Creating Templates Using the UI
Creating Templates using Lytics API
Using the Jsonnet Library
Using the JavaScript Library
Template Examples
Creating JavaScript Templates
Schema Management
Fields & Mappings
Advanced Mapping Functions
Meta Fields
Queries & LQL
Identity Key Ranks
Schema Versions
Schema Patches
Schema Retention
Schema Advanced Features
Schema Simulation
Planning & Troubleshooting
Lytics Profile Schema
Schema Copilot
Identity
Identity Rules
Identity Explorer
Merge Statistics
Identity Deletion
Bulk User Deletion
Warehouse Access
What is Cloud Connect?
Connecting Warehouses
Data Models & Queries
Activating Data Models
Cloud Connect Troubleshooting and FAQs
Audiences & Activation
User Profiles
Understanding Profile Health
Finding a User
Audiences
Audience Groups
Audience Naming Conventions
Prebuilt Audiences
Segment API
Reports
What are Reports?
Components
Managing Reports
Dashboard Report
Content
Topics & Affinities
Topics
Affinities
Using Topics & Affinities
Classification
Enrichment
Recommendations
Documents
Content Collections
Creating Content Collections
Viewing, Using & Managing Collections
Context Layers
Standard Context Layer
Custom Context Layers
Collaborative Filters
Custom Topics API
Content Enrichment API
Lookalike Models & Audiences
Getting Started
Building Lookalike Models
Evaluating Lookalike Models
Creating Lookalike Audiences
Improving Lookalike Models
Activation
Goals
Goals API
Experiences
Decision Engine
Orchestration API
Behavioral Scores
Flows
Getting Started
Creating a Flow
Managing Steps
Integration Stage Reference
Publishing & Editing
Metrics
Templates
Tutorials
Leveraging User Profiles
Accessing Profiles Client Side
Accessing Profiles Server Side
Working with Anonymous Profiles
Get Started with Lytics Segments
Inline Content Recommendations
Data Collection & Onboarding
Working with Custom Data
Working with Web Data
Collect Mobile Data with Firebase + GTM
Server-side login Event Tracking
Data Management
Profile Stitching Best Practices
Migrating from Queries to Schema
LQL & Data Import Basics
Use Cases
Acquire New Customers with Lytics
Best Practices for Personalizing Your Ad or Search Landing Page
Capture More Information from Qualified Leads
Content Modularization in Email with Lytics Audiences
Customize your Web Experiences with Branded Images
Deliver Targeted Content
Drive Email Capture & Engagement with Content
Drive Mobile App Downloads With Lytics
Engage Qualified Users with Targeted Ads
Enhance Personalized Messaging with User Profile Fields
Grow Your Email Marketing List
Import an Audience from your Data Warehouse
Improve Ad Campaign Metrics with Predictive Targeting
Increase Conversions with Lytics and Facebook Lookalike
Keep Visitors Engaged with Content Recommendation Experiences
Leverage Lookalike Models and Predictive Audiences
Lookalike Models: Conserve marketing spend on engaged users
Lookalike Models: Convert anonymous users to known users
Lookalike Models: Convert single purchasers to multi-purchasers
Lookalike Models: Determine which subscribers are likely to churn
Mobile Messaging with Lytics Webhooks and Serverless Functions
Optimize Remarketing Spend
Personalize the Messaging of your Website Based on Audience
Populate Your Website With One-to-One Content Recommendations
Promote Relevant Content to Users based on their Interests
Reach the Right People Using Lytics
Retain Existing Customers With Lytics
Personalize your Iterable emails With Lytics content recommendations
Build a Custom Personalized Experience With Video Content
Unlock Additional Web Personalization Features with Lytics API Overrides
How to Use GTM Tags to Modify Lytics Pathfora Widget Behavior
Style your Lytics Web Experiences to Fit Your Brand Guidelines
SDKs & Tools
Web
JavaScript
Plugins
Configuration
Events
Namespaces
audit Plugin
audit.carp Plugin
audit.mustEnable Plugin
backingInstance Plugin
call Plugin
config Plugin
config.moarConfig Plugin
emitter Plugin
lifecycle Plugin
cookies Plugin
iframeTransport Plugin
jsonpTransport Plugin
pixel Plugin
poll Plugin
collect Plugin
lio Plugin
getid Plugin
entity Plugin
segments Plugin
send Plugin
pageAnalysis Plugin
legacyLiosetupCallback Plugin
customGlobalVariables Plugin
addThis Plugin
adroll Plugin
amazon.dsp Plugin
facebook.ads Plugin
google.analytics Plugin
google.dfp Plugin
google.tagManager Plugin
pathfora.install Plugin
pathfora.publish Plugin
pathfora.preview Plugin
On-site Personalization
Subresource Integrity (SRI)
Mobile
iOS
React Native
Android
Chrome Extension
Integrations
Lytics Integration Options
Provider Configuration Endpoints
Acoustic
Adobe
AdRoll
Airship
Amplitude
Auth0 (Enterprise SSO)
Amazon Ads
Amazon Kinesis
Amazon Pinpoint
Amazon Redshift
Amazon S3
Amazon SQS
Ansira
AppsFlyer
Attentive
BigCommerce
Blueshift
Braze
Brevo
Campaign Monitor
Cheetah Digital
Clearbit
Contentstack
Cordial
Criteo
Customer.io
Databricks
Dotdigital
Drift
Episerver
FullContact
GIGYA
Google Ad Manager (DFP)
Google Ads
Google BigQuery
Google Cloud Pub/Sub
Google Cloud Storage
Google Drive
Google Marketing: Analytics, DV360, CM360
Google Cloud Operations
HubSpot
iContact
Infobip
Insider
Iterable
Jebbit
Klaviyo
Leadsquared
LINE Ads
LinkedIn
LiveRamp
Localytics
Looker
Lotame
Lytics File Service
Lytics Monitoring
Mailchimp
Mailgun
Mandrill
Mapp
Mapp: BlueHornet
Marketo
Maropost
MediaMath
Meta
Microsoft
Microsoft Azure
Microsoft Teams
Mixpanel
NetSuite
New Relic
Omeda
OneSignal
OneTrust
Optimizely
Oracle Marketing Cloud: Eloqua
Pinterest
PostUp
Pushly
Radar
Reddit
Responsys
Retention Science
Sailthru
Salesforce
Salesforce Data Cloud
Salesforce Marketing Cloud
Salesforce Pardot
Pathfora Web Personalization
Segment.com
Selligent
SendGrid
Shopify
Sitecore
Slack
Snapchat
Snowflake
SparkPost
Spotify
SurveyMonkey
Swrve
Taboola
Tealium
TikTok
The Trade Desk
Unified ID 2.0
Versium
Webhooks
Webhook Templates
Wistia
X Ads
Yahoo Ads
Zapier
Zendesk
Zuora
Algolia
Partners
Partner Types
Lytics Communication
Legacy
Insights
Importing External Experiences
IDP-initiated SSO (legacy)
Web Personalization
Introduction
Drive Traffic Campaign
Collect Leads Campaign
Present a Message Campaign
Recommend Content Campaign
Campaign Reporting
Campaign Management
Building Audiences with Campaign Data
Behavioral Scores
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