Overview

Taboola is a discovery and native advertising platform. Advertisers and publishers can use Taboola to launch campaigns, engage audiences, and maximize users' time on site.

Use this integration to leverage rich, behavioral audiences from Lytics to reach the most relevant users with your Taboola ads.

Cookie Sync

Match identifiers from the Lytics JavaScript tag with Taboola IDs to expand user profile data and enable the Taboola audience export within Lytics.

Integration Details

• Implementation Type: Client-side Integrations, Push Integrations
• Implementation Technique: JavaScript Tag Integration
• Frequency: Real-time Integration
• Resulting data: Lytics cookie IDs in Taboola and Taboola IDs populated in Lytics profiles.

When the integration is enabled, anytime a user visits your website where the Lytics JavaScript tag is active, the tag will initiate a request to the Taboola pixel containing the Lytics cookie ID. In response, this endpoint will redirect to a Lytics collector endpoint containing the Taboola ID for that user. This ID is recorded through the taboola data stream in Lytics.

Fields

The following fields are included in the default mapping of the taboola stream:

You may need to contact Lytics support to add these field mappings to your account if you have not run the CSV export yet.

Configuration

Follow these steps to enable the Taboola Cookie Sync with the Lytics JavaScript Tag.

1. Ensure that you are running version 3 of the Lytics JavaScript Tag. This integration is not compatible with previous versions of the tag.
2. In the Lytics platform, go to Manage Account > Tag and enable the Taboola sync in your account settings by checking the box and saving the changes.
3. Also ensure that taboola is not included on your integration blocklist setting.

Once enabled, you can visit your website and test to verify the integration. You should see taboola_ids populated in the taboola data stream in the Lytics data streams shortly.