Deletes a single Entity (normally a user).

This API persists a deletion event for the particular profile provided. The live profile is removed from the profile graph database and search index, and the deletion is immediately recorded in a suppression ledger so that the person's historical events are excluded from all subsequent data reads (exports, audience syncs, analytics replays). This request returns a "request_id" which may be used to determine the status of that deletion.

Physical removal of archived event data runs as a background process bounded by your account's archival data retention limit.

# Delete user whose "user_id" = "userdeleteme12"
# user_id can be any by-field

curl -s -H "Authorization: $LIOKEY" \
  -XDELETE "https://api.lytics.io/api/entity/user/user_id/userdeleteme12" | jq '.'

Use Cases

• GDPR right to be forgotten, a user asks for profile to be deleted.