Introduction

The Lytics Content Engine enables you to tap into one of the most powerful dynamics in digital marketing—the connection between your customers and the content or products they interact with. When a customer reads an article on your site or purchases a product, what can their actions reveal about their preferences?

With Lytics, you can enhance each customer’s activity with meaningful insights, drawing inferences from different types of behavior. By linking a user’s actions to broader patterns, you gain a deeper, more actionable understanding of their interests. This enriched data is ready to use right away—allowing you to build precise audiences, drive personalized recommendations, and feed valuable insights into our Lookalike Model builder.

For a deeper dive into Lytics Content, explore the following resources:

Resources

Topics & Affinities: Discover how Topics and Affinities can help you enhance customer profiles.

Classification: Learn how Lytics gathers, classifies, and processes your content.

Enrichment: Find out how to manually add content to Lytics and customize the Classification process to refine your Topics and Content Taxonomy.

Recommendations: Use Lytics’ powerful APIs to drive personalized Content Recommendations on your site and through email.

Content Collections: Organize your content into Collections to optimize your Content Recommendations.

Interest Engines: Learn about Interest Engines, Collaborative Filters, and how to customize them for advanced targeting.