Google Optimize Overview

Google Optimize is part of the Google Marketing Platform and is natively integrated with Google Analytics. Google Optimize allows you to easily run tests on your website such as A/B and multivariate tests, to determine how to best engage your visitors.

Integrating Lytics and Google Optimize opens up personalization use cases to create more engaging online experiences. The Lytics JavaScript tag is automatically available in Google Tag Manager (GTM) to start collecting data from your website and writing it to Google's data layer.

Once you have the Lytics JavaScript tag installed and connected to GTM, you can access the audiences from your Lytics account in Google Optimize following Google's first-party cookie targeting documentation. By default, the Lytics cookie ly_segs will be passed with all of your audiences that have API access enabled.