Overview

Responsys, also known as Oracle Responsys, is a platform to manage interactions with your customers across email, mobile, social, display, and the web.

Integrating Lytics with Responsys allows you to import users and their activity data to build behavioral audiences and gain Insights in Lytics. You can then export Lytics audiences back to Responsys to refine your targeting and deliver personalized messaging.

Responsys has the following job type(s):

Export Audience
Import Activity Data
Export Audiences to Campaign

Authorization

If you haven't already done so, you will need to set up a Responsys account before you begin the process described below. If you are new to creating authorizations in Lytics, see the Authorizations Dashboard documentation for more information.

Select Responsys from the the list of providers.
Select the method for authorization. Note that different methods may support different job types. Responsys supports the following authorization methods:

Responsys Interact

Responsys Interact you will need the following credentials, username, password and endpoint URI .

In the Label text box, enter a name for the authorization
(optional) In the Description text box, enter a description for this authorization
In the Username text box, enter your Username credential.
In the Password password box, enter your Password credential.
In the Endpoint URI text box, enter Endpoint URI should look like either, login2.responsys.net, login.rsys8.net, or AccountToken-api.responsys.ocs.oraclecloud.com.

Responsys SFTP Server

Responsys SFTP Server you will need the following credentials.

In the Label text box, enter a name for the authorization
(optional) In the Description text box, enter a description for this authorization
In the Host text box, enter your Host credential.
In the Port numeric field, enter your Port credential.
In the Username text box, enter your Username credential.
In the Private Key text box, enter your Private Key credential.
(optional) In the Folder text box, enter Folder path to place files.

Responsys SFTP Server with PGP

Responsys SFTP Server with PGP you will need the following credentials.

In the Label text box, enter a name for the authorization
(optional) In the Description text box, enter a description for this authorization
In the Host text box, enter your Host credential.
In the Port numeric field, enter your Port credential.
In the Username text box, enter your Username credential.
In the SFTP Private Key text box, enter your SFTP Private Key credential.
(optional) In the Folder text box, enter Folder path to place files.
In the PGP Private Key text box, enter your PGP Private Key credential.
In the PGP Private Key Passphrase text box, enter your PGP Private Key Passphrase credential.

Responsys: Export Audience

Integration Details
Fields
Configuration

Authorization

Export Audience supports the following authorization types:

Responsys Interact

Integration Details

Implementation Type: Server-side
Implementation Technique: REST API
Frequency: Real-time
Resulting data:User profiles

Steps/Pattern:

This integration utilizes the Oracle Response Marketing Cloud APIs to send user data. Once the export is started the job will:

Scan the Lytics audience and hash the selected user identifiers, i.e. email or Responsys ID, etc and create a batch of IDs
Ever 200 users or 10 minutes, whichever is first, the batch is sent to Responsys.
The export will run continuously. As users enter or exit the Lytics audience, they will be added to a queue.

Fields

By default, Lytics exports the following fields to Responsys [REPLACE ME](note which fields are configurable):

Lytics User Field	Description	Responsys Field	Type
email	Email Address	Email	string

Configuration

Follow these steps to set up and configure an export job for Responsys in the Lytics platform. If you are new to creating jobs in Lytics, see the Jobs Dashboard documentation for more information.

Select Responsys from the list of providers.
Select the export job type from the list.
Select the Authorization you would like to use or create a new one.
Enter a Label to identify this job you are creating in Lytics.
(Optional) Enter a Description for further context on your job.
From the Source Audience input, select the Lytics audience to export to Resonsys.
From the List input, select the list in Responsys that you'd like to export data to.
From the ID Mappings input, map the Lytics user field to a Responsys Identifier field. At least one identifier must be mapped.
From the Match Column 1 input, select the Responsys identifier to be used as the main identifier. This identifier must be mapped above.
From the Match Column 2 input, optionally select a Responsys identifier to be used as a secondary identifier. If selected, the identifier must be mapped above.
(optional) From the Additional Fields input, select select up to 29 user fields to export to Lytics_User_Fields extension table.
(optional) From the Export Audience Memberships input, select select up to 29 Lytics Audience names to export to Lytics_Segments extension table.
Click the Complete button to start the job.

Responsys: Import Activity Data

Integration Details
Fields
Configuration

Authorization

Import Activity Data supports the following authorization types:

Responsys SFTP Server
Responsys SFTP Server with PGP

Integration Details

Implementation Type:Server-side
Implementation Technique: REST API
Frequency:Batch
Resulting data: User profiles

Steps/Pattern:

Request a single event for download.
Ingest the data from the JSON files into the stream.

Fields

The following fields are included in the default mapping of the responsys_events stream:

Source Field	Lytics User Field	Description	Type
campaign_id	rs_campaign_id	Responsys Campaign ID	string
count(event)	email_bounce_ct	Email Bounced	int
count(event)	email_click_ct	Email Clicked	int
count(event)	email_complaint_ct	Email Complaint	int
count(event)	email_open_ct	Email Opened	int
count(event)	email_opt_in_ct	Email Opted-In	int
count(event)	email_opt_out_ct	Email Opted-Out	int
count(event)	email_sent_ct	Email Sent	int
count(event)	sms_bounce_ct	SMS Failed	int
count(event)	sms_open_ct	SMS Delivered	int
count(event)	sms_opt_in_ct	SMS Opted-In	int
count(event)	sms_opt_out_ct	SMS Opted-Out	int
count(event)	sms_sent_ct	SMS Sent	int
email(email)	email `unique id`		string
emaildomain(email)	email_domain	Email Domain	string
map("email", epochms())	last_channel_activities	Last Activity By Channel	map[string]time
max(epochms())	email_last_bounce_ts	Last Email Bounced	date
max(epochms())	email_last_click_ts	Email Last click	date
max(epochms())	email_last_complaint_ts	Last Email Complaint	date
max(epochms())	email_last_open_ts	Email Last open	date
max(epochms())	email_last_opt_in_ts	Last Email Opted-In	date
max(epochms())	email_last_opt_out_ts	Last Email Opted-Out	date
max(epochms())	email_last_sent_ts	Last Email Sent	date
max(epochms())	last_active_ts	Last Active	date
max(epochms())	sms_last_bounce_ts	Last SMS Failed	date
max(epochms())	sms_last_open_ts	Last SMS Delivered	date
max(epochms())	sms_last_opt_in_ts	Last SMS Opted-In	date
max(epochms())	sms_last_opt_out_ts	Last SMS Opted-Out	date
max(epochms())	sms_last_sent_ts	Last SMS Sent	date
min(epochms())	email_first_bounce_ts	First Email Bounced	date
min(epochms())	email_first_click_ts	Email First click	date
min(epochms())	email_first_complaint_ts	First Email Complaint	date
min(epochms())	email_first_open_ts	First Email Opened	date
min(epochms())	email_first_opt_in_ts	First Email Opted-In	date
min(epochms())	email_first_opt_out_ts	First Email Opted-Out	date
min(epochms())	email_first_sent_ts	First Email Sent	date
min(epochms())	sms_first_bounce_ts	First SMS Failed	date
min(epochms())	sms_first_open_ts	First SMS Delivered	date
min(epochms())	sms_first_opt_in_ts	First SMS Opted-In	date
min(epochms())	sms_first_opt_out_ts	First SMS Opted-Out	date
min(epochms())	sms_first_sent_ts	First SMS Sent	date
mobile_number	phone	Phone Number	string
riid	rs_user_id `unique id`	Responsys Id	string
set("email")	channels	All Channels Used	[]string
set(list_id)	rs_list_id	Responsys List ID	[]string
set(offer_category)	rs_categories	Responsys Offer Categories	[]string
set(offer_name)	rs_offers	Responsys Offer Names	[]string
set(offer_url)	email_urls	Email Urls	[]string
set(segment_info)	rs_segments	Responsys Segments	[]string
valuect(hash(urlmain(offer_url)))	hashedurls	Hashed Urls Visited	map[string]intsum
valuect(hourofday())	hourly	Events By Hour	map[string]intsum
valuect(hourofweek())	hour_of_week	Hour of Week Events	map[string]intsum
valuect(monthofyear())	month_of_year	Month of Year Events	map[string]intsum

Configuration

Follow these steps to set up and configure an import job for Responsys in the Lytics platform. If you are new to creating jobs in Lytics, see the Jobs Dashboard documentation for more information.

Select Responsys from the list of providers.
Select the import job type from the list.
Select the Authorization you would like to use or create a new one.
Enter a Label to identify this job you are creating in Lytics.
(Optional) Enter a Description for further context on your job.
Complete the configuration steps for your job.
From the Folder input, select .
From the Account Ids input, select account Ids are detected from the files in the folder.
(optional) In the Custom Delimiter text box, enter designate a custom delimiter for your file. Default delimiter is ",". A recommended custom delimiter is "|" (pipe).
Click the Start job button to start the job.

Responsys: Export Audiences to Campaign

Integration Details
Fields
Configuration

Authorization

Export Audiences to Campaign supports the following authorization types:

Responsys Interact

Integration Details

Implementation Type: Server-side
Implementation Technique: REST API
Frequency: Real-time
Resulting data: User profiles

Steps/Pattern:

Request a single event for download.
Ingest the data from the JSON files into the stream...

Fields

By default, Lytics exports the following fields to Responsys.

Lytics User Field	Description	Responsys Field	Type
email	Email Address	Email	string

Configuration

Follow these steps to set up and configure an export job for Responsys in the Lytics platform. If you are new to creating jobs in Lytics, see the Jobs Dashboard documentation for more information.

Select Responsys from the list of providers.
Select the export job type from the list.
Select the Authorization you would like to use or create a new one.
Enter a Label to identify this job you are creating in Lytics.
(Optional) Enter a Description for further context on your job.
Select the audience to export.
Complete the configuration steps for your job.
From the Email Field input, select select the email field that you want to export to Responsys.
From the Campaign input, select the Campaign in Responsys that you'd like to export data to trigger emails
(optional) Select the Back Fill checkbox, to send users that are already members of the audience selected.
(optional) From the Additional Fields input, select select up to 29 user fields to export to Lytics_User_Fields extension table.
Click the Complete button to start the job.